Follow up sales emails
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Follow up sales emails

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Email Template 1

Subject Line: A resource I thought you'd find useful, [First Name]

Hi [First Name],

I reached out last week about how [Your Company] has been helping companies like [Their Company] to [achieve specific benefit].

Since I haven't heard back, I thought you might find this [relevant case study/article/guide] valuable. It shows how [Company Similar to Theirs] achieved [specific result] in just [timeframe].

Would you be open to a quick 15-minute call this week to discuss how we might be able to achieve similar results for [Their Company]?

Best,

[Your Name]


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Email Template 2

Subject Line: Did I catch you at a bad time?

Hi [First Name],

I understand how busy things can get at [Their Company], especially when you're focused on [relevant industry challenge].

I'm following up on my previous email about how [Your Company] could help you [achieve specific outcome]. Our clients typically see [specific metric improvement] within [timeframe].

If timing was the issue, would next [day/date] at [time] work better for a brief conversation?

Looking forward to connecting,

[Your Name]


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Email Template 3

Subject Line: [Specific pain point]? Here's a solution.

Hi [First Name],

Are you still dealing with [specific industry problem]?

Many [job title/role] at companies similar to [Their Company] have told us this is costing them [specific cost/time/resources]. Our solution has helped them [specific benefit] instead.

I'd love to share how we might be able to do the same for you. Are you available for a quick call on [day] at [time]?

Here to help,

[Your Name]


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Email Template 4

Subject Line: How [Competitor/Industry Peer] increased their [relevant metric]

Hi [First Name],

I noticed [Their Company] and [Competitor/Industry Peer] share similar challenges when it comes to [specific challenge].

Recently, we helped [Competitor/Industry Peer] achieve [specific result], which led to [quantifiable business impact].

I'd love to share these insights with you and explore if we could help [Their Company] achieve similar or even better results.

Could we schedule 15 minutes this week?

Regards,

[Your Name]


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Email Template 5

Subject Line: Quick question about [specific goal] at [Their Company]

Hi [First Name],

I've been thinking about how [Their Company] might improve [specific area of business].

Based on what I've learned about your [recent company news/initiative/challenge], I have a few ideas that have worked well for companies in your position.

To make sure these ideas are relevant to you:

  • Are you currently focused on [goal A], [goal B], or something else entirely?

  • Is [specific challenge] a priority for your team this quarter?

Just a quick reply would help me tailor any future conversations to what matters most to you.

Thanks for your time, [Your Name]