Step 1 -> Duplicate this template into your own Distribute account.
Step 2 -> Fill in the blanks below.
Step 3 -> Copy/paste into your email provider like Gmail.
Attention – Jar the reader out of their boring ol’ lives
e.g. “I'm writing to you because I've noticed that your company, like many others, is still using whitepapers in your sales process. This antiquated approach is likely costing you time, money, and potential sales.
Interest – Engage their mind with unusual, counter-intuitive or fresh info
e.g. “Let me introduce you to Distribute, the Personalized ABM Platform. We're not just about personalizing emails anymore; we're revolutionizing the game by personalizing all of your company's digital assets.
Desire – Engage their heart so they want what you’re offering
e.g. “Imagine a world where every digital touchpoint your prospects have with your brand is unique and tailored to them. This level of personalization can increase engagement, lead to more conversions, and ultimately, boost your sales. Distribute also turns your salespeople into mini-marketers, empowering them with the tools they need to be more effective.
Action – Ask them to take the next step
e.g. “Every day you stick with whitepapers is a day you're missing out on potential sales. I'd like to invite you to a demo of Distribute, so you can see firsthand the power of personalization 2.0. Just hit reply or click here [link to schedule a demo] to schedule a time that works best for you.
