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GLOBAL TEMPLATE: Competitive Analysis Template

Focus on understanding how competitors engage their audience through different types of posts

 and the balance between promotional and informative content.

 Evaluate how competitors leverage Twitter for 

customer interaction, brand announcements, and topical discussions.

Pay attention to the visual strategies used

, hashtag effectiveness, and how competitors drive follower growth and engagement.

Professional content and network building.

, network growth strategies, and how competitors position themselves as industry leaders.

 Look at how competitors use TikTok's unique format for 

creative branding and engaging with trends.

Video content quality and viewer engagement.

 viewer engagement, and how competitors use YouTube to enhance their brand narrative.