The Social Media Competitive Analysis Template is a powerful tool designed to assess and compare your business's social media presence with that of your competitors.
By systematically evaluating various metrics across different platforms, you can gain valuable insights into your competitors' strategies, audience engagement, and content effectiveness. This analysis is crucial for identifying areas where your business can improve, differentiate, and potentially innovate in its social media approach.
PRIORITY
Engagement and content strategy. Focus on understanding how competitors engage their audience through different types of posts and the balance between promotional and informative content.
DESCRIPTION 📑 | FOLLOWERS 👤 | FOLLOWING 👥 | POSTING FREQUENCY 🗓️ | JOINED 🧾 | VIEWS 📈 | POST TYPES 📍 | TARGET AUDIENCE 👥 | TONE 🗣️ | ENGAGEMENT 🫶🏼 | TOP FOLLOWERS 🤲🏼 | HASHTAGS ⬆️ | LINK TO PROFILE 📱 | NOTES 📒 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
My business | 20,000 | N/A | Daily | 01/2015 | 1M+ | Mixed | Adults 25-45 | Professional | 402 | N/A | #brand_hashtag | Your FB Page | Actively uses multimedia posts. |
Competitor #1 | 50,000 | N/A | 2x per week | 06/2014 | 2.5M | Product Photos, News | Adults 25-45 | Informative | 564 | N/A | #industry_news | Competitor 1 FB Page | Mix of products and industry news. |
PRIORITY
Frequency and impact of interactions. Evaluate how competitors leverage Twitter for customer interaction, brand announcements, and topical discussions.
DESCRIPTION 📋 | FOLLOWERS 👤 | FOLLOWING 👥 | POSTING FREQUENCY 🗓️ | JOINED 📍 | VIEWS 👀 | POST TYPES 🫵🏻 | TARGET AUDIENCE 📌 | TONE 🗣️ | ENGAGEMENT 🫶🏼 | TOP FOLLOWERS 📈 | HASHTAGS 🧷 | LINK TO PROFILE 💻 | NOTES 📒 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
My business | 10,000 | 500 | Weekly | 03/2016 | 500K | Announcements, Engagement | Varied | Friendly | 9,500 | N/A | #brandname | Your Twitter | High engagement with announcements. |
PRIORITY
Visual content and audience growth. Pay attention to the visual strategies used, hashtag effectiveness, and how competitors drive follower growth and engagement.
DESCRIPTION 📑 | FOLLOWERS 👤 | FOLLOWING 👥 | POSTING FREQUENCY 🗓️ | JOINED 📍 | VIEWS 👀 | POST TYPES 🫵🏻 | TARGET AUDIENCE 📌 | TONE 🗣️ | ENGAGEMENT 🫶🏼 | TOP FOLLOWERS 📈 | HASHTAGS 💻 | LINK TO PROFILE 📲 | NOTES |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
My business | 25,000 | 750 | Daily | 01/2017 | 750K | Photos, Videos | Young Adults | Energetic | 300 | N/A | #brand_hashtag | Your Instagram | Strong engagement, frequent posts. |
Competitor #1 | 35,000 | 1,200 | 3x per week | 05/2016 | 1M | Product Photos | Young Adults | Casual | 650 | N/A | #productname | Competitor 1 IG | Focuses on product visuals. |
PRIORITY
Professional content and network building. Assess the nature of professional posts, network growth strategies, and how competitors position themselves as industry leaders.
DESCRIPTION 📋 | FOLLOWERS 👤 | FOLLOWING 👥 | POSTING FREQUENCY 🗓️ | JOINED ✅ | VIEWS 👀 | POST TYPES 📍 | TARGET AUDIENCE 📌 | TONE 🗣️ | ENGAGEMENT 🫶🏼 | TOP FOLLOWERS 📈 | HASHTAGS 💻 | LINK TO PROFILE 📲 | NOTES 📒 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
My business | |||||||||||||
Competitor #1 |
TIKTOK
PRIORITY
Creative content and trend adoption. Look at how competitors use TikTok's unique format for creative branding and engaging with trends.
DESCRIPTION 📑 | FOLLOWERS 👤 | FOLLOWING 👥 | POSTING FREQUENCY 🗓️ | JOINED 📍 | VIEWS 👀 | POST TYPES 🧷 | TARGET AUDIENCE 📌 | TONE 🗣️ | ENGAGEMENT 🫶🏼 | TOP FOLLOWERS 📈 | HASHTAGS 💻 | LINK TO PROFILE 📲 | NOTES 📒 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
My business | |||||||||||||
Competitor #1 |
YOUTUBE
PRIORITY
Video content quality and viewer engagement. Focus on the types of video content posted, viewer engagement, and how competitors use YouTube to enhance their brand narrative.
DESCRIPTION 📋 | FOLLOWERS 👤 | FOLLOWING 👥 | POSTING FREQUENCY 🗓️ | JOINED 📍 | VIEWS 👀 | POST TYPES 📊 | TARGET AUDIENCE 📌 | TONE 🗣️ | ENGAGEMENT 🫶🏼 | TOP FOLLOWERS 📈 | HASHTAGS 📎 | LINK TO PROFILE 📲 | NOTES 📒 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
My business | |||||||||||||
Competitor #1 |
How to Use the Template? ✍🏼
Fill in Details
For each platform, record the relevant details for your business and competitors. This includes metrics like followers, posting frequency, engagement, and content types.
Analyze and Compare
Use the gathered data to identify trends, strengths, and weaknesses in your and your competitors' strategies.
Strategize
Based on your findings, develop or refine your social media strategy to address gaps, leverage strengths, and differentiate your brand.
Regular Updates
Continuously update the template with current data to track changes and adapt your strategy accordingly.
