13 Email Sequences That SELL LIKE CRAZY

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I spent 7+ years at Outreach helping 100s of world-class SaaS companies put together world-class sequences.

Instead of keeping these to myself, I wanted to share the love with you all. These are the 13 sequences that are MUST-HAVES for any organization trying to build pipeline & make sales.

If you are on the fence of what sequences to be using, these 13 will give you 80% of what you need. Note that a few of them are based on event-based triggers like funding rounds, job changes, and closed-lost opportunities.

If you enjoyed these, check out some of the links to the right to share them with a friend or with your audience. And if you have recommendations that I should add, DM me on LinkedIn and I’ll add them to the list!

🏗 Sequence Breakdowns

First touch Sequence

Step	Task	Day	Automated
1	Manual Email	1	No
2	LinkedIn Follow	1	No
3	Phone Call	1	No
4	Reply Email	3	Yes
5	Phone Call	3	No
6	Phone Call	4	No
7	Reply Email	4	Yes
8	LinkedIn InMail	7	No
9	Phone Call	10	No
10	New Email	14	Yes
11	Reply Email	15	Yes
12	Reply Email	17	Yes
13	Phone Call	19	No
14	Phone Call	21	No
15	Breakup Email	27	Yes

Meeting No-Show Sequence

Step	Task	Day	Automated
1	Manual Email	1	No
2	Phone Call	1	No
3	Connection Request	1	No
4	Reply Email	3	Yes
5	Phone Call	4	No
6	Reply Email	6	Yes
7	Phone Call	6	No
8	Phone Call	10	No
9	New Email	10	Yes
10	New Email	13	Yes
11	Phone Call	13	No
12	Phone Call	16	No
13	New Email	16	Yes
14	Breakup Email	19	No

Referral Sequence

Step	Task	Day	Automated
1	Manual Email	1	No
2	Phone Call	1	No
3	Connection Request	1	No
4	Reply Email	3	Yes
5	Phone Call	4	No
6	Reply Email	6	Yes
7	Phone Call	6	No
8	Phone Call	10	No
9	New Email	10	Yes
10	New Email	13	Yes
11	Phone Call	13	No
12	Phone Call	16	No
13	New Email	16	Yes
14	Breakup Email	19	No

Job Change Sequence

Step	Task	Day	Automated
1	New Email	1	No
2	Reply Email	2	Yes
3	LinkedIn Follow	2	No
4	LinkedIn Like/Comment	2	No
5	Phone Call	4	No
6	Phone Call	5	No
7	New Email	5	Yes
8	Reply Email	7	Yes
9	LinkedIn Like/Comment	7	No
10	New Email	9	No
11	Reply Email	11	Yes

Closed-Lost Opportunity Sequence

Step	Task	Day	Automated
1	New Email	15	No
2	Reply Email	25	No
3	LinkedIn Like/Comment	35	No
4	LinkedIn Like/Comment	60	No
5	New Email	90	No
6	New Email	100	No
7	New Email	115	No
8	New Email	130	No
9	LinkedIn Like/Comment	145	No
10	New Email	160	No
11	New Email	190	No
12	New Email	205	No

Executive Introduction Sequence

Step	Task	Day	Automated
1	New Email	1	No
2	Connection Request	1	No
3	LinkedIn Like/Comment	2	No
4	New Email	4	No
5	Reply Email	6	Yes
6	New Email	9	No
7	Reply Email	11	Yes
8	New Email	15	No
9	LinkedIn Like/Comment	15	No

Permission To Close Your File Sequence

Step	Task	Day	Automated
1	New Email	1	No
2	Reply Email	2	Yes
3	Reply Email	3	Yes
4	LinkedIn Like/Comment	4	No
5	Phone Call	5	No
6	New Email	5	No
7	Breakup Email	8	No

New Customer Onboarding Sequence

Step	Task	Day	Automated
1	New Email	1	Yes
2	New Email	3	Yes
3	New Email	5	Yes
4	Connection Request	5	No
5	LinkedIn Like/Comment	5	No
6	New Email	8	Yes
7	New Email	12	Yes
8	New Email	15	Yes
9	New Email	18	Yes
10	New Email	25	Yes
11	New Email	35	Yes
12	Reply Email	38	Yes
13	New Email	50	Yes

The Social Selling Sequence

Step	Task	Day	Automated
1	LinkedIn Follow	1	No
2	Connection Request	2	No
3	LinkedIn Like/Comment	4	No
4	LinkedIn Like/Comment	7	No
5	LinkedIn Like/Comment	10	No
6	LinkedIn Like/Comment	13	No
7	New Email	13	No
8	New Email	17	No
9	LinkedIn Like/Comment	17	No
10	LinkedIn Like/Comment	20	No
11	LinkedIn InMail	25	No
12	Phone Call	25	No
13	Phone Call	26	No
14	New Email	26	No
15	LinkedIn Like/Comment	27	No
16	New Email	30	No

Sell To Old Customers At Their New Company Sequence

Step	Task	Day	Automated
1	Connection Request	1	No
2	LinkedIn Like/Comment	1	No
3	LinkedIn InMail	2	No
4	New Email	4	No
5	Reply Email	7	Yes
6	Phone Call	7	No
7	Phone Call	9	No
8	New Email	9	No
9	Reply Email	12	Yes
10	LinkedIn Like/Comment	12	No
11	New Email	16	Yes
12	Reply Email	20	Yes
13	Phone Call	20	No
14	New Email	25	No
15	LinkedIn Like/Comment	25	No
16	New Email	28	No
17	Reply Email	30	Yes
18	Reply Email	32	Yes

Using A Competitor Sequence

Step	Task	Day	Automated
1	New Email	1	No
2	Phone Call	1	No
3	Phone Call	4	No
4	New Email	4	No
5	LinkedIn Follow	4	No
6	LinkedIn Like/Comment	5	No
7	LinkedIn Like/Comment	7	No
8	Connection Request	8	No
9	New Email	15	Yes
10	Reply Email	18	Yes
11	Phone Call	18	No
12	LinkedIn Like/Comment	18	No
13	New Email	24	No
14	Reply Email	27	Yes
15	Reply Email	30	Yes
16	LinkedIn InMail	32	No
17	New Email	38	No
18	New Email	45	No
19	Reply Email	50	Yes

Announced a Funding Round Sequence

Step	Task	Day	Automated
1	New Email	1	No
2	Phone Call	1	No
3	Phone Call	2	No
4	Connection Request	2	No
5	New Email	4	No
6	Reply Email	7	Yes
7	Phone Call	7	No
8	New Email	10	No
9	New Email	15	No
10	New Email	20	No
11	New Email	25	No
12	New Email	35	No
13	LinkedIn InMail	45	No

Competitors Have Bad G2 Rating Sequence

Step	Task	Day	Automated
1	New Email	1	No
2	Phone Call	1	No
3	New Email	5	No
4	Phone Call	5	No
5	Connection Request	5	No
6	LinkedIn Like/Comment	9	No
7	LinkedIn Like/Comment	9	No
8	New Email	9	No
9	Reply Email	12	Yes
10	Reply Email	15	Yes
11	Reply Email	19	Yes
12	New Email	25	No
13	LinkedIn Like/Comment	25	No
14	Phone Call	25	No
15	New Email	30	No

BONUS!

✍️ Email Copy For Sequences


1	Subject: “[Company Name] MUST Already Have [Desired Result]…” Hi [First Name], I’ll admit it… When I first saw [Company Name], I began checking everything out. Your social pages, website, and even the article about [Article Topic] from earlier this year! To be completely transparent, I immediately thought to myself, “[Company Name] MUST already have [Desired Result].” If this is the case, you might not be interested in [SaaS Name]. That’s because helping companies like [Former Customer or Client Name] achieve [Impressive Result] is exactly what we do. On the other hand, if I’m completely wrong and you have yet to achieve [Desired Result], I have some exciting news to share… Would you like to learn more? If so, feel free to reach out! I’m open to discussion. Sincerely, [Name]
2	Subject: [Company Name] is Just Getting Started Hi again [First Name], Just now, [Company Name] popped into my mind. And for a good reason, too! You remind me of [Former Customer or Client Name], and I wanted to share their [SaaS Name] experience with you. First, a bit of context. Before we began working with them, they had already achieved [Impressive Metric]. They had no idea that [SaaS Name] would accelerate their progress and help them achieve [Second Impressive Metric] too! Imagine if right now, [Company Name] was only getting started. In my eyes, there’s a high likelihood that this could be the case! I’m not sure if you’ve experimented with [SaaS Solution Type] before, but if not, the results could surprise you… Thank you [First Name]. Warm regards, [Name]
3	Subject: Do You Want to Hear a Joke About Software? I’m still developing it… Hi [First Name], I wanted to kick off this [Day of the Week] with a bit of humor for you! Full disclosure, I recognize that this is a complete and total dad joke. But after developing [SaaS Name], software jokes come with the territory. There is, however, one aspect of [SaaS Name] that’s no laughing matter. [Impressive Result] in [Short Time Period]. How would your competitors like those apples? I’d love to further discuss if you’re open! Best wishes, [Name]
4	Subject: [Desired Result] is Well Within Reach. Especially for [Company Name]. Hi [First Name], I can tell you firsthand that before [Former Customer or Client Name] was an industry authority, they weren’t even close to the level that [Company Name] is at right now. The problem was that they were focusing all of their time and effort on [Common Industry Problem]. Does this sound familiar? We developed [SaaS Name] specifically to target [SaaS Solution], solving [Common Industry Problem] in just [Short Time Period]. How much more productive could [Company Name] be if [SaaS Name] started handling some of the leg work for you? If you’re interested, I would be happy to hop on a call! Looking forward to speaking. Sincerely, [Name]
5	Subject: *[Company Name] Isn’t* in the Hornet’s Nest** Hi there [First Name], In my opinion, there are two “nests” that [Industry] companies fall into… The bee’s nest, or the hornet’s nest… In all honesty, I was nervous when I first reached out. “Is [Company Name] in the hornet’s nest?” If so, I knew that I’d be liable to get stung. These are frenzied companies that have their priorities zig-zagging all across the board. Fortunately, [Company Name] seems to be in the bee’s nest. These are companies that are focused on productivity, efficiency, and making honey. How do I know? Well, I haven’t heard anything back yet! For me, that’s a signal that [Company Name] is already achieving [Impressive Result], and therefore wouldn’t need [SaaS Name] after all. At the same time, I could be wrong! If you’ve just been on vacation, feel free to reach out when you have the opportunity. I would be happy to further discuss! Warm regards, [Name]